Oz Stone Warehouse isn't merely a reseller; they masterfully control the supply chain from the quarries of India to their Australian warehouse. The branding embodies this journey with a striking geometric stone icon, reminiscent of a finely cut gemstone, transforming the perception of their product from basic "rock" to a sophisticated "architectural element."
To redefine the typically industrial image of "Warehouse," I selected Abril Fatface for its bold contrast and graceful curves, instantly communicating a sense of luxury and refinement. We steered clear of harsh blacks and jarring colours, opting instead for the calming tones of Slate Grey and Moss. These choices create an intrinsic connection to sustainability and the natural world, reinforcing their unwavering commitment to ethical sourcing and environmental stewardship.
