ASUS mandated a powerful suite of pull-up banners for trade shows and retail, insisting on unwavering brand consistency while distinctly addressing three dynamic demographics: Enterprise Professionals, Digital Creatives, and Hardcore Gamers. We delivered tailored visuals that command attention for each sub-brand.
Republic of Gamers (ROG): We embraced a commanding "Cyberpunk" aesthetic featuring the iconic ROG "Fearless Eye" logo, glitch-text typography, and striking red/purple gradients. The design fosters community with a powerful call to action: “Join the Republic.”
ASUS Business: We established trust with a sleek silver-and-slate-blue palette that spotlighted the ASUS ExpertBook P5 and its cutting-edge AI capabilities. The bold message "Work reimagined, with AI" conveys clarity and professionalism.
ASUS Consumer & Creator (OLED Series): Our vibrant designs thrill content creators, breaking down the product line
with powerful identities; ProArt Studiobook: "For the Visionary", Vivobook: "For the DREAMER", Zenbook: "For the DISRUPTOR".
Each banner prominently showcases ASUS Lumina OLED branding, making a quality statement.
with powerful identities; ProArt Studiobook: "For the Visionary", Vivobook: "For the DREAMER", Zenbook: "For the DISRUPTOR".
Each banner prominently showcases ASUS Lumina OLED branding, making a quality statement.
