Service
- Campaign Creative Direction
- Point of Sale (POS) Design
- Email Marketing (EDM) Layouts
- Corporate Brand Management
Overview
In a saturated digital marketplace, ongoing retail campaigns act as the high-visibility, digital billboards of the internet. Tasked with managing multi-channel design needs for ASUS Australia across a two-year window, I was responsible for coordinating, designing, and maintaining creative continuity across social media, EDM marketing, online catalogues, and partner web assets. The brief was strict: maintain ironclad adherence to global ASUS brand guidelines while keeping regional marketing materials dynamic, fresh, and updated in real-time.
Working hand-in-hand with the senior graphic designer and regional marketing squads, I took charge of the design production line, ensuring a continuous stream of optimised web graphics, partner-site banners, and promotional templates. By standardising component workflows, I successfully reduced asset turnaround times while ensuring total platform compliance. This consistent design upkeep directly stabilised our digital brand authority, delivering clean, hard-working point-of-sale assets that clearly communicated value, streamlined the customer journey, and continuously fuelled national sales numbers.
Let's talk about sustained retail marketing!
Are you looking for a designer to elevate your ongoing retail campaigns, keep assets fresh, and reliably manage strict brand guidelines? Let's have a conversation about scale and consistency. Click the button below to get started.
