Services
- Event Design
- Corporate Branding
- Point of Sale (POS)
- Photography
- Promotional Design
Overview
PAX Australia is the largest gaming festival in the country, attracting 70,000 attendees and featuring hundreds of exhibitors. In this highly competitive environment, every brand is striving for visibility. For ASUS and Republic of Gamers (ROG), simply being present was not enough; the goal was to be unforgettable.
Go on & have a look at what it takes to own a room.2022
As the lead designer for ASUS/ROG at the event, my objective was to translate two distinct global brand identities into a cohesive physical space. This space had to be easy to set up, break down, and replicate at multiple events while maintaining a consistent look and feel. Every element had to adhere to strict guidelines from our global brand partners, including specific requirements for co-branding with Intel and Windows, as well as colour contrast for optimal on-screen readability. The aim was to create an engaging destination rather than just a typical booth.
2023
The result was a dynamic event presence that successfully attracted foot traffic, generated memorable moments for social media, and provided the sales team with the visual authority to dominate the exhibition floor. We executed everything from booth displays and pull-up banners to point-of-sale assets, merchandise, and on-site photography. When the crowd arrived, the brand was fully prepared to make an impact.
2024
Let's talk about what makes your event space special!
Is it time to breathe new life into your expo, event, or corporate gaming brand? Let’s create a fresh, dynamic design that truly captures your vision and resonates with your audience!
Is it time to breathe new life into your expo, event, or corporate gaming brand? Let’s create a fresh, dynamic design that truly captures your vision and resonates with your audience!
